Leading
Innovation
By Design
INSEAD Business School
Singapore
May 2017
Tool, framework, strategies
Role
Creative Facilitator
Participants
6 total Creative Facilitators
6 teams of business executives across global Industries
Goals & Objectives
Solving business problems creatively using design thinking approaches and encourage business and design collaboration.
How do you start
transforming
your organization?
Process
How we do
our work
ResourcesStuff to do
our work
Values
Guidelines for
our work
Tools & Frameworks
User Centered
Insighting
Agile
Iderating
Creative
Ideating
Wet Market Challenge
How might we create an offering for a shopper at the Tekka Center wet market in Singapore?
User Centered
Insighting
Agile
Iderating
Creative
Ideating
User Journey
Each team was assigned a persona in order to build empathy for the shopper: What are their needs, must haves and
delights? Insights about the user in this context were captured in a framework.
User Centered
Insighting
Agile
Iderating
Creative
Ideating
Pattern Breaking
How do you motivate your team to think and act differently? Small activities were used to encourage a child like mindset; to stay curious, uninhibited, open minded, and experimental.
User Centered
Insighting
Agile
Iderating
Creative
Ideating
Constraint Building
We showed our group how to use constraints strategically to search for novel, non-obvious and essence-driven solutions. Finding atypical solutions can lead to finding new product categories.
User Centered
Insighting
Agile
Iderating
Creative
Ideating
Creative Remix
A structured approach to generate many distinct ideas to a given problem.
Identify category challenges and flip them to create opportunity directions. Crossing these opportunities with novel concepts/directions helps create fresh perspective for possible solutions.
User Centered
Insighting
Agile
Iderating
Creative
Ideating
Idea Selection & Evaluation
The goal of concept selection is not to choose the “best” concept but to deveop the most promising concepts.
User Centered
Insighting
Agile
Iderating
Creative
Ideating
Iterating Basics
Iterate fast and often in order to succeed sooner. Making ideas tangible through prototypes is crucial to enable iterations. Learn early what the problems are, so they can be avoided/fixed.
